Founder and managing partner
Sascha started his creative career working for German television production companies as a unit manager and studied directing for cinema and television at the Film Academy Baden-Württemberg, Ludwigsburg. While at the academy, he worked as a digital artist for consulting enterprises like Bain & Company, Arthur D. Little, Altran Technologies and The Boston Consulting Group, gaining deep insights into the visualization of strategic and business consulting processes. Those insights, coupled with his knack for storytelling, led to the start of his business, producing media for business use. As a result, allroundMEDIA's main field of action is business media intelligence and designing information.
"A smart combination of analog and digital is key to create compelling media experiences with maximum impact."
The media industry was the first one being disrupted. In 1996, when I studied at the Filmakademie, I started to work with analog materials, like filming and editing on celluloid. But then digital came along and we were excited about the almost infinite possibilities of digital media production. On the other hand, we often fell back on analog tools & techniques, which seemed more efficient and better suited to some tasks. Back then I understood that a smart combination of these two worlds, seamlessly cherry picking and constantly evaluating which tool could offer the best match, is key to create compelling media experiences with maximum impact on the audience.
We at allroundMEDIA use traditional dramatic elements which are a mainstay of cinema production to support our clients in conveying their complex content with impressive and catchy stories. In this respect we still want to sit around the virtual campfire, enjoying communication in pleasant company.